Digital Marketing Due Diligence

​At StepUpConversion, we offer an in-depth analysis that goes beyond surface-level metrics. Our Digital Marketing Due Diligence service includes:

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 1. Website / APP and SEO Analysis

- Technical SEO Audit: Identify issues affecting search engine rankings.

- Content Evaluation: Assess the quality and relevance of on-site content.

- User Experience Review: Analyze site navigation, load times, and mobile responsiveness.

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2. Paid Advertising Assessment

- Google Ads Performance: Evaluate the effectiveness and ROI of search and display campaigns.

- Social Media Advertising: Review targeting strategies, ad creatives, and conversion rates.

- Amazon Ads or other e-commerce platform ads and ROI.

- Budget Allocation: Analyze spend efficiency across all paid channels.

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3. Organic Social Media Review

- Engagement Metrics: Examine follower growth, engagement rates, and content reach.

- Platform Analysis: Determine the effectiveness of each social media platform used.

- Brand Reputation: Assess customer sentiment and online reviews.

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4. Email Marketing Evaluation

- Subscriber List Health: Check list growth, segmentation, and engagement levels.

- Campaign Performance: Analyze open rates, click-through rates, and conversions.

- Automation and Personalization: Evaluate the use of advanced email marketing techniques.

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5. Analytics and Tracking

- Data Integrity: Ensure analytics platforms are set up correctly for accurate tracking.

- KPI Assessment: Review key performance indicators aligned with business goals.

- Attribution Modeling: Understand the customer journey across multiple touchpoints.

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6. Competitive Landscape

- Market Positioning: Identify strengths and weaknesses relative to competitors.

- Opportunity Analysis: Uncover untapped markets or audience segments.

- Risk Assessment: Highlight potential threats from market changes or competitor actions.

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Benefits of Our Due Diligence Service